Male Gaze

The Male Gaze is a theory written by Laura Mulvey. It is a general theory that we can apply to music video's and discuss the effect the male gaze has on:

-How men look at women
-How women look at women
-How women look at themselves

The main attraction of the male gaze is to draw in an audience. This objectifies women from a male perspective. Having sex appeal in a music video for the narrative is mainly based in pop, r&b and rap. You are expected to see half cladded women in bikini's in these types of genre's because their lyrics are based around the female body.


(Music Video)
This music video focuses on women, they are wearing Lycra and the position of the girls are very explicit and sexual. The camera is always in a position in which shows the constant view of their breasts, legs, lips, eyes and pelvic thrusts. The women in this are objects of desire and the lyrics also reflects in the narrative of the music video.

When this clip plays they sing "push it push it," they push their breasts together. It seems very cheap and demeaning. The is also a lot of promiscuous movements such as a woman licking her cherry red lips, a woman squeezing her breast together and then winking at a man, three women doing pelvic thrust on a ball with the camera looking up at them. I think these sort of music videos should be deemed as inappropriate to be on during the day. There is a lot of sexual content in them. There are also men in this music video who are clad in shorts and have six packs but there is very little prevalence on them.